Bike Zambia is a 7-day ride from Lusaka to Livingstone created to raise funds for ZHECT, Grassroot Soccer, and World Bicycle Relief – programs in Zambia focusing on HIV/AIDS prevention and economic empowerment for women and girls. As a participant, Brian took advantage of the opportunity to elevate the Bike Zambia brand by redesigning their logo, cycling kits, social media assets, print materials, and swag. The result was an increase in ridership, in funds raised, and overall awareness of the cause while cycling through Zambia. Since 2012, over 110 cyclists have participated, raising more than $650,000.
ART DIRECTION + design / BRIAN COX